privacy policy

Effective Date: September 30, 2025

Veterinary Innovative Partners, which for purposes of this Policy includes Veterinary Innovative Partners LLC, Veterinary Innovative Partners NJ ProfCo LLC, Kingston Animal Hospital PLLC, VIP Professional PA LLC, VIP Professional NC PLLC, VVC of California LLC, VVC of Texas LLC, VVC Veterinary Group of Texas PC, Alvin Veterinary Care LLC, and Magnolia Creek Veterinary Care LLC (“VIP,” “we,” “our,” or “us”) is committed to protecting the privacy and confidentiality of personal information entrusted to us.

This Privacy Policy describes the categories of information, how we collect, use, and share personal information when you visit or interact with our hospital websites and services and the rights of individuals with respect to their information.

By accessing, browsing, or otherwise using our websites, you acknowledge that you have read, understood, and agreed to the practices described herein.

1. Categories of Information Collected

A. Information Provided Directly by You

We (or our third-party service providers) may collect and process information that you voluntarily provide, including but not limited to:

• Contact and Personal identifiers (name, email address, telephone number, mailing address, or other similar identifiers);
• Account and Profile Information (username, password, communication preferences)
• Pet information (name, breed, species, age, vaccines and relevant medical history);
• Appointment information (service requests, preferences related to our services);
• Payment and billing details (payment type, payment card details, billing information, shipping address, purchasing information, such as details of SKUs and products purchased)
• Responses and Feedback (user satisfaction, market research or other similar purposes)

B. Information Collected Automatically

When you interact with our websites, we may automatically collect:

• Technical data (IP address, domain name, device type, operating system, browser type, and version);
• Usage data (pages viewed, navigation paths, referring URL, duration of visits, browsing information and interaction data);
• Data collected through cookies, pixels, and similar tracking technologies.

C. Information Obtained from Third Parties

We may receive information about you from third-party providers, including scheduling platforms, payment processors, pet pharmacies, pet insurance, wellness plans, social media platforms, public databases, referral veterinarians, and other service partners engaged to facilitate our operations.

2. How we Use Your Information

A. Use and Processing

We may use, process and disclose personal information for the following purposes:

• To provide veterinary services, including appointment scheduling, treatment coordination, and communications regarding services;
• To administer payments, invoices, and other financial transactions;
• To respond to inquiries and provide customer support;
• To maintain and improve website performance, functionality, and user experience;
• To conduct analytics, training, and evaluate service usage;
• To market, advertise and promotional purpose.
• To comply with legal and regulatory obligations;

B. Compliance and Legal Process

We use, process and disclose where required by applicable law for the following purpose:

• The performance of a contract with you;
• Compliance with legal obligations;
• Your consent, where expressly obtained.

C. SMS Messaging

We may use your telephone number to transmit transactional communications related to your use of our services, including but not limited to appointment reminders, order confirmations, and responses to inquiries, requests, or feedback submitted via SMS or other messaging platforms.

In addition, we may use your telephone number to deliver promotional communications, special offers, or other marketing messages, provided that you have affirmatively opted in to receive such communications where required by applicable law. You may withdraw your consent at any time by following the unsubscribe instructions provided in SMS messages.

3. Disclosure of Personal Information

We may disclose personal information collected to the following categories of recipients:

• Service providers, vendors and business partners engaged to perform functions on our behalf (e.g. website hosting, scheduling, fulfillment, product shipments, communications, payment processing, analytics, marketing and marketing research);
• Veterinary professionals and affiliates where necessary for continuity of pet care;
• Legal and regulatory authorities where disclosure is required by law, regulation, or judicial process;
• Corporate transactions involving mergers, acquisitions, restructurings, or transfers of assets, in which case personal information may form part of the transferred business assets.

4. Sensitive Personal Information

We collect sensitive personal information, we use it only as necessary to provide services, comply with law, or protect against fraud. We do not use sensitive personal information for additional purposes without your consent.

5. Cookies and Tracking Technologies

We and our third-party providers and service providers use cookies, pixel tag/web beacons, local storage objects, log files, and other mechanisms to automatically collect browsing, activity, device, and similar information when you visit or interact with our website and other online services.

6. Privacy Preferences

We make available several ways for you to manage your privacy preferences:

• Marketing Uses. We and our partners may use your personal information to send promotional messages, in accordance with applicable law. You may opt-out of these communications by following the instructions provided to you in the communication. If you opt-out of receiving promotional content from us, we may still send you transactional communications about your account or services.
• Cookie Settings. To prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. Check your browser’s HELP menu to learn the correct way to change or update your cookies.

7. Retention of Information

We retain personal information only as long as reasonably necessary to fulfill the purposes described above or at the time of collection and to comply with applicable laws and regulations, to resolve disputes, and to enforce agreements.

7. Data Security

We implement commercially reasonable technical, organizational, and administrative safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

8. Rights of Individuals

Depending on your jurisdiction, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction or rectification of inaccurate information;
• Request deletion of information, subject to legal retention obligations;
• Object to or restrict processing of your information;
• Withdraw consent where processing is based on consent;
• Request data portability, where applicable.

Requests to exercise these rights should be submitted to us using legal@vip-vet.com. We will respond in accordance with applicable data protection laws.

9. Children’s Privacy

Our websites are not directed to, and we do not knowingly collect information from, individuals under the age of 13. If we become aware that information has been collected from a minor, please contact us immediately at legal@vip-vet.com we will take appropriate steps to delete it.

10. Third-Party Websites

Our websites may contain links to external websites or platforms. We are not responsible for the privacy practices of such third parties, and we encourage you to review their respective policies. We are not responsible for the information practices of such third parties, including their collection, use, and disclosure of your personal information.

11. Modifications to This Policy

VIP reserves the right to amend or update this Privacy Policy at any time. Material changes will be posted on this page with a revised “Effective Date.” Continued use of our websites following such updates constitutes acceptance of the revised Privacy Policy.

12. Contact Information

Questions or requests regarding this Privacy Policy may be directed to:

Veterinary Innovative Partners
Email: legal@vip-vet.com
Telephone: (615) 510-6060
Mailing Address: 3401 Mallory Lane, Suite 425, Franklin, TN 37067

Residents of California, Colorado, Connecticut, Delaware Oregon, Montana, Texas, Tennessee, Utah and Virginia

Additional rights may apply;

• The right to know about the personal information a business collects about them and how it is used and shared;
• The right to delete personal information collected from them (with some exceptions);
• The right to opt-out of the sale or sharing of their personal information;
• The right to non-discrimination for exercising their CCPA rights. (We will not discriminate against you for exercising any of your privacy rights.)
• The right to correct inaccurate personal information that a business has about them; and
• The right to limit the use and disclosure of sensitive personal information collected about the

Exercising Your Privacy Rights. California residents may exercise their CCPA privacy rights as set forth below:

• Right to Know, Delete, and Correct. California residents may submit CCPA requests to access/know, delete, and correct their personal information by using our webform or calling (615) 510-6060.

Categories of Personal Information Under CCPA

Depending on how you use VIP Services, we may collect and disclose the following categories of personal information:

• Identifiers: This includes names, email addresses, postal addresses, phone numbers, IP addresses, Social Security numbers, and other unique personal identifiers.
• Customer Records: Information such as names, signatures, Social Security numbers, physical characteristics, addresses, telephone numbers, and financial or medical data.
• Protected Classifications: Characteristics protected under California or federal law, including race, national origin, religion, gender, sexual orientation, and military status.
• Commercial Information: Records of personal property, products or services purchased or considered, and consumer histories or tendencies.
• Biometric Information: Physiological or behavioral characteristics, such as fingerprints, facial recognition data, or voice recordings used for identity verification.
• Internet or Electronic Activity: This includes browsing history, search history, and information about interactions with websites, applications, or advertisements.
• Geolocation Data: Information that details a consumer's physical location.
• Sensory Data: Audio, electronic, visual, or similar information.
• Education Information: Non-public education information as defined in the Family Educational Rights and Privacy Act (FERPA).
• Inferences: Insights drawn from other data points to create a profile about a consumer’s preferences, characteristics, psychological trends, behaviors, and attitudes.
• Sensitive Personal Information: This includes specific types of personal information that require additional protections, such as Social Security numbers, financial account information, precise geolocation data, and genetic data.